The arrival of generative AI like ChatGPT sparked a flurry of predictions, many painting a picture of a rapidly transforming labor market. Visions of widespread job automation and significant wage shifts filled headlines. But a new study out of Denmark offers a surprising early look at this potential revolution, suggesting that the impact, at least for now, is more of a slow burn than a wildfire.
Economists from the University of Chicago and the University of Copenhagen delved into the Danish labor market of 2023 and 2024, a period that saw the quick adoption of AI chatbots across various white-collar professions often tagged as vulnerable to automation – think accountants, software developers, and customer support specialists. Their analysis, encompassing a significant sample of 25,000 workers and 7,000 workplaces, revealed a fascinating disconnect: despite the buzz and the adoption rates, these AI tools haven’t yet caused any significant ripples in overall earnings or the number of hours people are working in these fields. The numbers simply haven’t moved the needle in a major way.
Interestingly, while AI chatbots were being integrated into workplaces at a remarkable pace, often with employer encouragement, they also brought with them an unexpected side effect: the creation of new tasks. Around 8 percent of workers found themselves with new responsibilities directly related to AI, even if they weren’t using the chatbots themselves. This could involve teachers figuring out if homework was AI-generated or employees spending time checking the quality of AI-produced content and learning how to give the AI effective instructions. These new tasks potentially absorbed some of the very time savings the AI was supposed to create.

Speaking of time savings, the study found that the productivity benefits reported by users were actually quite modest, averaging only about an hour saved per week. This is a far cry from the dramatic productivity boosts some other studies have suggested, highlighting a key point: highly controlled experiments focusing on tasks perfectly suited to AI might not accurately reflect the messy reality of most people’s jobs, which involve a wide range of activities that AI can’t fully handle.
Perhaps the most reassuring finding for workers is that only a small fraction of the time saved through AI actually translates into higher paychecks. This raises important questions about who truly benefits from the efficiency gains promised by AI. The early data suggests that companies might be seeing more of the rewards than the employees themselves.

It’s crucial to remember that this study offers a snapshot in time, focusing on the early stages of generative AI’s integration into the labor market within the specific context of Denmark. The long-term effects could still be significant, and different countries or specific industries might experience different impacts. The researchers themselves emphasize that this is just an early look, and the ongoing relationship between AI and the world of work will require much more study.
So, what does this mean for the average worker? While AI is undoubtedly a powerful and evolving technology, this early evidence suggests that the immediate threat of widespread job replacement might be overblown. Instead, we’re seeing a more gradual integration, with AI creating new tasks and offering modest efficiency gains. The human element in most jobs remains crucial, and organizations are still figuring out the best ways to work alongside these new tools. The AI revolution in the labor market might be less of a sudden upheaval and more of a slow, evolving journey, one where humans and AI learn to navigate the future of work together.
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