More Than Marshmallows: What a New Online Test Teaches Us About Kids, Trust, and Teamwork

Ah, the marshmallow test! Just the name conjures images of adorable, squirming preschoolers engaged in an epic internal battle against the siren song of a fluffy, sugary treat. This classic experiment, first made famous by psychologist Walter Mischel, has long fascinated us with its simple premise: one marshmallow now, or, if you can resist temptation while a researcher steps out for 15 agonizing minutes, two marshmallows later. It’s a delightful window into the development of self-control, or “delayed gratification,” and what factors might help our little humans wait for an even bigger reward.

Now, a new generation of researchers is taking this iconic experiment into the digital age, adding a fascinating twist that highlights just how much social connection and trust play a role, even for 5- and 6-year-olds. A study published this week in Royal Society Open Science by Rebecca Koomen and colleagues from the University of Manchester adapted the marshmallow test for the online world, and their findings are quite a treat for anyone interested in child psychology.

A Partner’s Pledge: The Sweet Success of Trust

Instead of a solitary vigil with a marshmallow, the UK children in this study were “paired” via a pre-recorded video with a “confederate child” – another youngster who was ostensibly facing the same delicious dilemma with their own favorite snack (thoughtfully chosen by their parents, ranging from chocolates and candies to, for a few discerning palates, potato chips and fruit!). The setup was a cooperative one: if both children managed to resist nibbling or gobbling their treat for a 10-minute period (while the researcher “left” the Zoom meeting), they would both receive a second treat. If one caved, no bonus treat for either.


Here’s the clever part: some children saw their video buddy make a clear, firm promise not to eat the treat. Others saw a buddy who was a bit more wishy-washy, expressing doubt about their ability to resist (the “social risk” condition). The results? When the video buddy made a clear promise, the participating children were significantly better at waiting it out for the bigger prize! It seems a partner’s pledge acts like a powerful social glue, boosting a child’s own willpower when they trust their teammate is also holding firm.

Beyond the sweet findings about trust, this study is also a big thumbs-up for researchers adapting their methods. Successfully conducting this kind of nuanced experiment online shows that meaningful psychological research with young children can indeed happen remotely, a particularly valuable insight in a world increasingly comfortable with digital interaction.

Food for Thought: A Few Curious Crumbs on the Side

Now, every good experiment leaves us with a few more delicious questions to ponder, and this one is no exception:

The TikTok Marshmallow Universe: With the marshmallow test practically a viral superstar on platforms like TikTok, one can’t help but chuckle and wonder: did these little participants waltz into the Zoom room already “in on the secret”? If our savvy 5-year-olds have binge-watched countless videos of other kids (and even golden retrievers!) hilariously wrestling with marshmallow temptation, does that pre-game knowledge change their approach? It’s a fun, new puzzle for scientists trying to conduct classic research in an age where their experiments might just be the latest trending topic!

Whose Marshmallows Are We Testing?: The current study featured a wonderful group of youngsters primarily from white, middle-class backgrounds in northern England. As the researchers themselves rightly point out, it would be fascinating to see if a partner’s promise has the same kind of magic with children from a wider array of cultures and communities globally. After all, understanding everyone’s unique “recipe” for trust and cooperation is what makes the science truly rich!

The “Buddy” System – Sibling vs. Screen Pal: It also makes you wonder about that “video buddy.” The study used a consistent “confederate” child to deliver the promise or the doubt. But, as any parent with more than one child knows with a knowing sigh (and perhaps a hidden smile), the promise game plays out VERY differently depending on who’s doing the promising! A pledge from a new face on a screen they might never see again? That might just inspire a moment of perfect, cooperative behavior. A promise from a sibling, especially when a coveted treat is on the line? Well, let’s just say that first marshmallow might undergo some rather complex negotiations, shared custody agreements, and possibly even a bit of marshmallow-related sibling diplomacy (or delightful, sticky chaos!) long before that 10-minute timer ever dings! It certainly highlights how intricate and relationship-dependent trust can be.

Springboarding: Sweet Questions This Study Makes Us Ask

This delightful research isn’t just about who gets more candy (though that’s always a high-stakes outcome for a five-year-old!). It makes us ponder some bigger questions:

  • How incredibly early in life do complex social factors like trust and perceived commitment from others begin to shape our ability to cooperate and work towards a shared goal?
  • In our increasingly digital world, how are children learning the nuances of promises, commitments, and whom to trust when so many interactions are screen-mediated?
  • How can researchers continue to adapt their methods to be more inclusive, reaching diverse groups of children where they are – even online – while also accounting for the wonderfully messy reality of their media-rich lives?
  • What other sophisticated “adult” social skills, like ethical reasoning, fairness, and complex negotiation (sibling-style or otherwise!), are children already expertly navigating every day on the playground, at home, and in their online worlds?

The Sweetest Takeaway – Trust is Delicious!

So, while the marshmallow test continues its journey from university labs to our laptops and TikTok feeds, its core lessons continue to enchant and inform. This latest online iteration beautifully underscores a heartwarming truth: trust is a powerful, perhaps even delicious, ingredient in fostering cooperation and self-control, even in very young children.

It’s a cheerful reminder that understanding and nurturing these fundamental social skills from an early age is vital. And who knows? Maybe these little participants, learning the sweet rewards of a promise kept, are already on their way to building a more cooperative and trustworthy world, one (or two!) marshmallows at a time.


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